I have been reading a book by Rick Frishman and Robyn Freedman Spizman titled "Author 101." It is promoted as the "Insider's guide to promoting your book." They suggest that you have a "Silver Bullet." They say your bullet should read like a Newspaper headline and clearly explain what your book is about in basivally twenty seconds.
They suggest that you answer the following:
*What is your book about?
*Why is it special?
*How will it benefit the reader?
Your Silver Bullet should grab the reader's attention and compel them to want to know more.
You should be able to deliver the Silver Bullet to someone orally within twenty seconds. If you have not grabbed someone's attention within twenty seconds, you have probably lost them all together.
They suggest that you answer the following:
*What is your book about?
*Why is it special?
*How will it benefit the reader?
Your Silver Bullet should grab the reader's attention and compel them to want to know more.
You should be able to deliver the Silver Bullet to someone orally within twenty seconds. If you have not grabbed someone's attention within twenty seconds, you have probably lost them all together.